A summer campaign for Lex, a text centered app that connects queer lovers and friends. For queer, trans, gender non-conforming, two spirit and non-b-nary people.

Lex (formerly known as PERSONALS) was inspired by the personal ads in On Our Backs, a women-run erotica magazine of the ’80s and ’90s. The personals were written by lesbians and detailed their desires and romantic requirements.